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INFO:Image file types for your website explained. When do I use a JPG image, a PNG image, or an SVG image?
Related blog post: https://thecreativeimpact.com/website-images-mistakes/
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A common image mistake that often happens if you DIY your website is using the wrong file extension. You’ve likely heard the terms jpg, png, and possibly even svg but did you know that each has its specific purpose, and using the wrong one can affect the photo’s performance on your site?
A JPEG is the most common image on the web. It’s best to save your website photos with this extension. JPEGs are great because they take all the data of a large image and compress it into smaller file sizes without losing image quality–at least to the naked eye.
If you’ve got a plain rectangle-shaped or square image, this is definitely the file type to use. You can compress jpegs down even further with something like Tinypng.
PNG files are larger so they will slow down your site more, but they have some benefits. First, they retain the maximum image quality. Second, unlike jpegs, you can download them with a transparent background, so they are ideal for use with images like your logo where you may want to put it over a colored background and you need a transparent background.
SVG images are sharp and clear images that will look good no matter what size they are or what device you view them on. SVG files are ideal for logos, icons, and simple graphics. They load quickly like jpegs because they are lightweight.
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